How Can I Get Customers to Pay Invoices Faster? 7 Tech Solutions to Remove Payment Friction
- Simon Hancott
- Jan 22
- 8 min read

If you're wondering how to get customers to pay invoices faster, the answer isn't just better credit control – it's removing payment friction. Most businesses operate with a single payment method, and when that method isn't convenient for your customer, it creates a barrier that leads to delayed payments. The solution? Give your customers multiple frictionless ways to pay you, and watch your cash flow improve almost immediately.
As 7-figure business owners, you're likely managing significant monthly revenue cycles where even a few days' delay in payment can impact your working capital, your ability to invest in business growth, and your overall financial flexibility. The businesses that maintain healthy cash flow aren't necessarily the ones with the strictest credit control – they're the ones that make paying them the easiest option available.
The B2Me Reality: Why Payment Friction Affects B2B Just as Much as B2C
Before we dive into the solutions, let's address a common misconception: "I'm a B2B business, so this doesn't apply to me."
Wrong.
The modern business landscape operates on what's increasingly called the "B2Me" principle – every customer, whether they're buying as a business or an individual, expects a bespoke, frictionless experience. They're accustomed to the seamless customer service from Amazon, Apple, and other consumer giants, and they now demand that same experience in their professional purchasing.
When you purchase from Amazon Business, you expect the same smooth checkout process you get as a consumer. Your business customers are no different. They don't want to log into their banking app, manually enter your account details, reference the invoice number, and hope they've typed everything correctly. They want to click a button and be done.
Payment friction doesn't discriminate between B2B and B2C. It slows cash flow regardless of your customer base.
Understanding the True Cost of Payment Friction
Let's paint a familiar picture: Your window cleaner leaves a ticket through your door. Now you need to remember to log into your banking app, find their details, enter the reference, and make the payment. It's not difficult – but it's friction. And friction means delay.
Compare that to a window cleaner who simply sets up a direct debit. You never think about it again. Payment happens automatically on the day they visit. No chasing, no "did I pay that?", no administrative overhead on either side.
This principle scales to your 7-figure business. Every unnecessary step between invoice issuance and payment receipt is costing you days in your cash flow cycle. When you're turning over significant revenue, those days matter enormously.
Your finance manager or bookkeeping team shouldn't be spending hours each week chasing payments that could be automated. That administrative cost alone likely exceeds any transaction fees you'd pay for frictionless payment solutions.
The Seven Payment Technologies That Transform Cash Flow
Here are seven readily available, low-cost technologies that remove payment friction and accelerate cash into your business. Most businesses use just one – implementing several of these could dramatically improve your cash flow within weeks.
1. Direct Debit (GoCardless)
This is the foundation of frictionless B2B payments, and if you're not offering this to customers, you're leaving cash on the table.
How it works: GoCardless integrates seamlessly with accounting software like Xero. Setup takes minutes. When you send a proposal or invoice, it includes a link allowing customers to sign up for direct debit – either for that specific invoice or as a recurring payment for all future invoices.
The business case: Yes, there are fees (typically 1-2% of transaction value). But compare this to your financing costs if you're carrying debt in your business. Most businesses pay more than 2% interest on their debt. By accelerating cash collection through direct debit, you're effectively financing your business at a lower rate than bank debt.
Moreover, the administrative savings are substantial. Your finance team doesn't need to send payment reminders, reconcile which customers have paid, or waste time on credit control for those on direct debit. For many businesses, this administrative cost saving alone justifies the transaction fee.
The resistance factor: Large businesses with sophisticated procurement teams may resist direct debit because they want to control payment timing for their own cash flow management. But smaller businesses and the vast majority of your customer base will likely appreciate not having to remember to pay your invoices manually.
Don't assume customers will object. Many will actually thank you for making their lives easier.
2. Pay by Statement (Xero)
Newer functionality in Xero that significantly reduces friction for customers with multiple outstanding invoices.
How it works: When you send customer statements, they include a link allowing the customer to settle the entire outstanding balance in one click – no need to calculate totals, identify which invoices are outstanding, or make multiple payments.
Why this matters: Customers with recurring purchases from you often accumulate multiple open invoices. The mental overhead of working out what they owe across multiple invoice numbers creates delay. Pay by statement removes this completely.
This requires integration with a payment provider like Stripe or GoCardless, but once configured, it's completely automated.
3. Tap to Pay
Contactless payments aren't just for retail anymore. If you have any face-to-face customer interactions, this technology transforms payment collection.
How it works: Your smartphone becomes a payment terminal. Using apps from Xero, Zettle, SumUp, or even some challenger banks, customers simply tap their card or phone against yours to complete payment instantly.
The speed advantage: Instead of completing a job, returning to the office, raising an invoice, emailing it, and waiting for bank transfer, you get paid immediately on-site. For service businesses, this transforms cash flow from a 30-day cycle to instant collection.
The difference in working capital availability when you shift from invoice-then-wait to instant payment cannot be overstated.
4. QR Codes on Invoices
Banks like Revolut, along with payment processors like SumUp and PayPal, now generate QR codes you can embed on invoices or display on your phone.
How it works: Customers scan the code with their phone. It opens their banking app with your account details pre-populated. They simply confirm payment.
The friction removed: No manually entering account numbers, sort codes, or invoice references. No typos. No "I couldn't find your banking details" excuses. Just scan and pay.
This is particularly effective for businesses where decision-makers approve invoices on mobile devices rather than desktop computers.
5. Pay Now Buttons on Invoices
Every modern accounting system offers this functionality – you just need to activate it.
How it works: Every invoice includes a prominent "Pay Now" button. Customers click it and are taken directly to a payment portal where they can pay instantly via their preferred method.
The key advantage: You can configure multiple payment methods (Stripe, GoCardless, Apple Pay, Google Pay, PayPal) and let customers choose how they want to pay. Different customers have different preferences – some want the consumer protection of credit cards, others want the simplicity of bank transfer, others want the speed of Apple Pay.
Stop forcing customers into a single payment method that might not suit them. Give them options and watch payment speed increase.
6. Pay by Card Link (Apron)
For occasional requests to pay by card without maintaining a full merchant account infrastructure.
How it works: Using software like Apron (which offers free accounts), you can generate a payment link on-demand and send it via email or text. The customer enters their card details and pays immediately.
The B2B advantage: With business-to-business transactions, you can pass the card processing fees to the customer. They're not hidden – they're displayed separately – but customers who choose to pay by card (often to collect rewards points or for credit card payment protection) will accept these fees.
This is particularly useful for larger invoices where customers specifically request to pay by card but you don't want to maintain expensive merchant infrastructure for occasional use.
Important note: You cannot pass card fees to consumers (B2C), but for B2B transactions, this is permissible and solves the profitability concern about card acceptance fees.
7. Flexible Payment Strategy Based on Customer Size
This isn't a technology, but rather how you deploy these technologies strategically.
Not every customer should be treated identically. Your payment strategy should reflect customer value, payment reliability, and operational efficiency requirements.
For smaller customers: Direct debit should be strongly encouraged or even required. The administrative cost of chasing smaller monthly payments typically exceeds the 1.5% transaction fee. Making direct debit mandatory for starter-level packages eliminates credit control overhead entirely.
For larger customers: These businesses often run formal payment runs and procurement processes. Forcing them onto direct debit may create friction rather than remove it. Instead, offer them multiple options but don't mandate a specific method.
The key is flexibility. You're not eliminating bank transfers or forcing every customer onto direct debit. You're ensuring that for every customer segment and payment scenario, there's a frictionless option available.
The Operational Impact on Your Finance Function
When you implement these payment technologies, your finance manager and bookkeeping team can redirect their energy from credit control to value-adding activities.
Consider the typical workflow:
Invoice sent
Wait 7-14 days
Send first reminder
Wait 7 days
Send second reminder
Wait 7 days
Phone call to chase payment
Finally receive payment 30-45 days after invoice
Now consider the frictionless workflow:
Invoice sent with multiple payment options
Customer pays within 24-48 hours using their preferred method
Payment automatically reconciled in your accounting system
The time savings compound rapidly across dozens or hundreds of customers. Your finance team can focus on analysing management accounts, identifying opportunities to drive profit, supporting business growth initiatives, and providing strategic financial guidance rather than sending "friendly payment reminders."
Implementation Without Overwhelming Your Systems
You might be concerned about complexity – won't offering seven different payment methods create confusion or administrative overhead?
The answer is strategic implementation:
Start with three core methods:
Direct debit for recurring customers
Pay now buttons on all invoices with multiple payment options
One on-demand method (like Apron card links) for special requests
This covers 95% of scenarios without overwhelming your operations.
Test and refine: Implement these three methods, monitor which ones customers actually use, and adjust accordingly. You might find certain customer segments strongly prefer specific methods, allowing you to refine your approach.
Don't eliminate existing methods: Continue accepting bank transfers. You're adding options, not replacing working processes. The goal is to give customers the path of least resistance, not to force them into your preferred method.
The Bottom Line: Friction Costs More Than Transaction Fees
Many business owners fixate on transaction fees – "I don't want to pay 1.5% to GoCardless" or "Stripe charges 1.4% plus 20p."
But they're not calculating the full cost of payment friction:
Days of delayed cash flow
Interest on overdrafts or loans used to bridge cash flow gaps
Staff time spent on credit control
Opportunity cost of not having working capital available for growth investments
Customer relationship strain from payment chasing
When you account for these factors, the transaction fees become negligible. You're not spending money on payment processing – you're investing in cash flow acceleration and operational efficiency.
For a 7-figure business, improving your average payment terms from 30 days to 10 days could release tens or hundreds of thousands of pounds in working capital. What could you do with that capital? Invest in growth, negotiate better supplier terms through earlier payment, reduce expensive debt, or simply sleep better knowing your profit and loss performance is translating into actual cash in the bank.
Making It Work for Your Business
Work with a proactive accountant or your finance director to audit your current payment processes. Ask:
What percentage of our customers currently pay within 7 days of invoice? Within 14 days? Within 30 days?
How much staff time do we spend on credit control monthly?
Which payment methods do customers request that we don't currently offer?
What's our average cash collection cycle, and what would a 10-day improvement be worth in working capital?
Then implement 2-3 of these technologies as a pilot. Choose ones that address your specific friction points. If you have many recurring customers, start with direct debit. If you have large B2B customers, implement pay by statement. If you deliver services on-site, add tap to pay.
Monitor the results for 60-90 days. You should see measurable improvement in average payment times and reduction in aged receivables.
The businesses that maintain strong cash flow in 2025 and beyond won't be the ones with the most aggressive credit control – they'll be the ones that made paying them the easiest option their customers have all day.
Remove the friction. Accelerate the cash. Focus your team on business growth instead of payment chasing. That's how 7-figure businesses maintain the financial flexibility to scale.




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