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What Level of Financial Support Does My Business Actually Need?

  • Writer: Claire Hancott
    Claire Hancott
  • 4 days ago
  • 5 min read

small business cash flow

At some point every growing business owner asks a version of the same question. Is my accountant still enough? Do I need a Finance Director? What does a financial controller actually do and is that what I am missing?


The frustrating thing is that most business owners only ask this question when something has already gone wrong. A tax bill arrives that nobody warned them about. The numbers do not add up and nobody can explain why. Growth stalls because every decision feels like a guess.


The answer is not the same for every business. It depends on where you are, not where you hope to be. This post maps out the three levels of financial support that growing businesses need, and how to know which one is right for you right now.

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Listen to the podcast episode that inspired this post:

Episode 108 - The 3 Levels of Finance Support Every Growing Business Goes Through



Why Getting This Wrong Is Expensive in Both Directions


There is a common assumption that more financial support is always better. Hire the most qualified person you can afford and the problem is solved.


It is not that simple. Hiring a Finance Director when what you actually need is better bookkeeping and management accounts is like paying a senior consultant to fix something a good process would have handled. Expensive and ultimately not what you needed.


The opposite error is more common and more damaging. Keeping a cheap accountant whose systems and experience are built for businesses half your size, and expecting them to support the complexity of a business at seven figures and beyond. The numbers look fine until they do not, and by then the damage is done.


The right level of finance support is the one that matches where your business actually is today.


Level 1 - Financial Foundations (Up to Around £1 Million Turnover)


At this stage you are building the base that everything else sits on. The priority is accurate, timely compliance and the beginnings of real financial visibility.


What you need:

Solid compliance handled without you having to chase it. VAT returns, payroll, year-end accounts, all done correctly and on time. This is the floor, not the ceiling.


Basic management accounts that you can actually understand and use. Not a report auto-generated from Xero, but a properly prepared set of numbers with a profit and loss, a balance sheet, and a basic cash flow view. And critically, someone who explains what the numbers mean rather than just sending a PDF.


An accountant who proactively tells you things. Tax planning before the bill arrives. A flag when something looks wrong. A conversation at least twice a year about where the business is heading.


The mistake to avoid:

Choosing the cheapest option and treating compliance as the only goal. The foundations you build here determine how cleanly you can grow. Businesses that reach seven figures on weak financial foundations spend significant time and money fixing problems that should never have existed.


Level 2 - Financial Control (Roughly £1 Million to £5 Million Turnover)


This is where most profitable seven-figure businesses sit and where the finance function needs to become genuinely useful rather than just accurate.

At this level you are no longer just tracking what happened. You need to understand why it happened, what it means for the next quarter, and what to do about it.


What you need:

Everything from Level 1, significantly deepened.

Management accounts that go beyond the standard profit and loss. Profitability broken down by product, customer, or division. Trend analysis. Ratio analysis. A monthly view that tells you something you did not already know.


A rolling cash flow forecast. Not a bank balance. A forward-looking view of what is coming in and going out over the next 90 days so decisions are made on evidence rather than instinct.

A qualified financial controller or finance manager running the day-to-day finance function.


This is the hire most businesses at this level get wrong. They either skip it entirely and let the business outgrow its systems, or they hire someone with the title but not the capability. A proper financial controller builds scalable processes, manages the bookkeeping function, ensures data quality, and produces reports you can base real decisions on.


Quarterly Finance Director input for strategic guidance. Not a full-time FD, not yet. But access to senior strategic thinking when significant decisions need to be made.


The mistake to avoid:

Thinking you need a full-time Finance Director when what you actually need is a strong financial controller running operations with occasional senior input. A full-time FD in the UK starts at six figures all in. If your business does not yet need that level of involvement every week, a fractional arrangement gives you access to the same quality of thinking at a fraction of the cost.


The number worth remembering:

One business owner who sold his company for over £10 million on £1.5 million turnover credited spending three percent of turnover on his finance function as one of the key reasons. It freed his mind, enabled faster growth, and made the business genuinely attractive to buyers. The finance function was an asset, not a cost.


Level 3 - Finance Strategy (Around £5 Million Turnover and Above, or Complex Earlier)


At this level the Finance Director moves from occasional input to regular strategic involvement. Monthly board-level reporting, scenario modelling for major decisions, oversight of the financial controller, and a forward-looking view of what the finance function needs to become as the business grows.


When you need this level regardless of size:

You are actively pursuing acquisitions. You are preparing for an exit. You are raising significant finance or investment. You are managing multiple entities or complex group structures. You are at a point where small deviations from plan have large financial consequences.


What you need:

A Finance Director involved monthly at minimum, more frequently during critical periods. A financial controller managing the day-to-day operation. A finance function that is genuinely forward-looking, not just reporting on what has already happened.


The mistake to avoid:

Waiting until the complexity forces the issue. Businesses that arrive at this level without the right financial infrastructure in place spend the first year fixing problems rather than capitalising on opportunities.


How to Know Which Level You Are At


Three questions that cut through the complexity.

Do you trust your numbers? Not in a vague sense, but specifically: when you look at your management accounts, do you believe they accurately reflect what happened in the business last month?


Can you make confident decisions quickly? When a growth opportunity or a financial challenge appears, do you have the data and the support to respond fast, or does everything require days of investigation first?


Does your finance function prevent problems or report them after they have happened? The difference between these two is the difference between a finance function that adds value and one that just keeps records.


If your honest answer to any of these is no, that is the gap that needs addressing.


Where to Start


The Finance Health Check is the fastest way to get an honest picture of where your finance function is and what it should look like for a business at your stage. We look at your actual setup and give you a written assessment of what we find, completely free and no obligation.




Apple Podcast Button
Listen on Spotify Button


Listen to the podcast episode that inspired this post:

Episode 108 - The 3 Levels of Finance Support Every Growing Business Goes Through

 
 
 

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