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"I thought our finances were fine." The scorecard showed me three things we were getting completely wrong, and we fixed them within 90 days.
WHAT YOU'LL FIND OUT
What the Finance Fitness Score tells you
After 13 honest questions, you'll get a personalised score, and an action plan specific to your result.
FOUNDATIONS
The basics - done properly
Are your numbers accurate, timely, and trustworthy? Or are you making decisions on data you can't fully rely on?
CONTROL
Running the numbers month to month
Do you have real visibility over profit, cash, and what's driving both? Or are you flying by instinct and hoping it works out?
STRATEGY
Making the numbers drive growth
Can your finance function support the decisions you need to make to grow, fund, and scale, or is it always one step behind?
HOW IT WORKS
Three Steps. Three minutes. Instant result.
1
Answer 13 focused questions
No spreadsheets. No data access. Just honest answers about how your finance function actually operates day to day. Most people finish in under 3 minutes.
2
Get your Finance Fitness Score instantly
You'll see your score across Foundations, Control, and Strategy, colour-coded and specific to where your business is right now. No waiting. No sales call required.
3
Download your personalised action plan
Your result comes with a full written action plan. What good looks like at your level, what the gap is, and exactly what to do first. Take it and run with it.
YOUR POSSIBLE RESULT
Your Finance Fitness Score: four possible results
Each result comes with a different action plan. Which one are you?
FINANCIAL FOUNDATIONS
Get the basics solid first
Most common for businesses under £1m, or where accuracy is the real issue. Your action plan shows exactly what to fix, before anything else.
FINANCIAL CONTROL
The most common result at £1m–£5m
The foundations are there, but no one's truly owning the numbers. You need a properly run finance function, not just data entry.
FINANCE STRATEGY (FD LEVEL)
Ready to use finance as a growth engine
Foundations and control are solid. Now finance should be driving decisions on growth, funding, and exit, not just reporting on them.
IN GREAT SHAPE
Rarer than you'd think
Across all three areas you're well covered. Your action plan tells you what to watch for, and when the right moment to level up will arrive.
WHO THIS IS FOR
Is the Finance Fitness Score right for your business?
The Finance Fitness Score is for business owners who've built something real, but suspect the financial side hasn't kept pace with the growth.
YOU'LL GET THE MOST FROM IT IF:
Revenue is growing but cash always feels tighter than it should
You make decisions on instinct because the numbers don't give you a clear enough picture
Your accountant handles compliance but nobody's really running the finances
You've wondered whether you need a Financial Controller or FD, but you're not sure what you actually need
You want an honest assessment, not a sales pitch
THIS IS NOT FOR YOU IF:
You're pre-revenue or in the very early stages
You already have a full in-house finance team actively managing your numbers
You're happy flying blind
Built by the people who've seen what goes wrong
Profit Cash Growth works with ambitious business owners between £1m and £20m who know their accountant isn't keeping pace with the business any more.
Claire and the PCG team sit at the intersection of Financial Controller and Finance Director, the level most growing businesses actually need, and the one most people don't know exists between bookkeeper and full FD.
No jargon. No sales pitch. Just clarity.
100+
Finance reviews of £1m–£20m businesses
3 min
Average time to complete
4
Personalised result outcomes
How long does it take?
Most people complete it in under 3 minutes. There are 13 questions, no long text fields, just honest choices about how your business actually operates.
Do I need to share any financial data?
No. The scorecard works from how you describe your situation, not from access to your accounts. Claire's team never enters transactions through the scorecard.
What happens after I get my result?
You'll see your score instantly and can download a personalised action plan. If you want to go deeper, you can book a call with Claire directly from the results page, but there's no obligation and no follow-up pressure.
Is this the same as the Finance Health Check?
No. The Finance Health Check involves Claire's team reviewing your actual numbers. The Finance Fitness Score is a self-assessment that tells you whether a deeper review is worth doing, and what it would likely find.
Who is this best for?
Business owners turning over between £1m and £20m who suspect the financial side of the business hasn't kept pace with growth. If you're under £500k, some questions may not apply yet.
What's the difference between a Finance Director and a Financial Controller?
Finance Director (FD) sets strategy and looks forward, three-year forecasting, funding decisions, exit planning, and the big financial calls that drive growth. A Financial Controller (FC) builds and runs the finance function, the systems, processes, and monthly reporting that make your numbers accurate, timely, and trustworthy enough to decide from. Most businesses between £1m and £5m need the Financial Controller long before the Finance Director. The FC builds the platform the FD's strategy is built on. The Finance Fitness Score tells you which one you actually need right now, and why.
FINANCE FITNESS SCORE - COMMON QUESTIONS
FAQ
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